My Nemsis or best friend – Candy Crush Saga

Candy Crush is a popular game because it combines several factors that appeal to human psychology and emotions, such as:

• Simple and intuitive gameplay that anyone can learn and enjoy¹²³.
• Progressive difficulty that challenges the players and keeps them hooked¹²³.
• Variety and novelty of levels, graphics, sounds and rewards that stimulate the senses and create curiosity¹²⁴³.
• Social interaction that allows players to share their achievements, compete with friends, and ask for help²⁵³.
• Intermittent reinforcement that creates a sense of anticipation and unpredictability, as well as a dopamine rush when players win²⁶.
• Effective marketing that leveraged Facebook’s mobile app ads, TV commercials, and word-of-mouth to reach a large audience⁴⁵.
• Candy Crush Original level 1

For more insights into why Candy Crush is so popular, you can check out these websites:

¹: Why Candy Crush is so popular | SCHOOL OF GAME DESIGN ²: 7 Reasons Why Candy crush is so popular | 2KnowMySelf ⁴: 10 Best Reasons Why Candy Crush Saga – Trans4mind ⁵: Why is Candy Crush Saga so popular? | Apps | The Guardian ³: 6 Reasons why Candy Crush is massively popular – GamingonPhone ⁶: This is what Candy Crush Saga does to your brain